Old Newspapers

Agency: Publicis


To get people talking about the new Renault ZE Electric range an multiply pre-reservations, we surprised readers of famous newspapers by recreating in detail some of the headlines from times gone by.

This professional campaign titled 'Old Newspapers' was published in France in October, 2010. It was created for the brand: Renault, by ad agency: Publicis. This Print medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 13 years ago.


Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Philippe Boucheron
Copywriter: Patrice Lucet
Assistant art director: Antoine Dezes-Richard


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