Under Armour


Agency: Made


During the height of the COVID-19 pandemic, Under Armour committed to renovating every public high school gym in Baltimore. Bringing hope to an offseason that seemed like it would never end. In this campaign, we didn’t want to just shine a light on a meaningful initiative. We wanted to inspire the students who’d ultimately benefit from it.

This professional campaign titled 'Offseason' was published in United States in October, 2021. It was created for the brand: Under Armour, by ad agency: Made. This 360°, Film, and Integrated media campaign is related to the Fitness, Sports, and TV and Streaming Promos industries and contains 2 media assets. It was submitted 11 months ago by Creative Director | Writer: Steve Dolan of Standard Practice.


Advertising Agency (School): Made, Boulder, CO
Production Company: Zero Gravity, Los Angeles, CA
Art Director: Nate Bruning
Copywriter: Steve Dolan
Photographer: Kyle Deitz


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