ADVERTISING

Burgasko

off the record

Agency: proof.

Description

when Burgasko launched its new brand film, something unexpected happened: people didn’t skip the ad — they searched for the song. Assuming it was a famous track, thousands tried to find it on Shazam and social media, only to discover it was an original composition. Instead of simply answering the question, Burgasko officially released the song as a single across streaming platforms, turning curiosity into culture. What started as an ad became the unofficial anthem of Summer 2025 — and the commercial people chose to watch.

This professional campaign titled 'off the record' was published on February 19, 2026. It was created for the brand: Burgasko, by ad agency: proof.. This campaign contains 1 media asset. It was submitted about 2 hours ago by creative director: Angel Iskrev of proof..

Categories

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.