Insight: You stop writing when your hand starts to hurt.
Big Idea: Paper mate InkJoy pens write so smooth your hand won’t know when to stop.
Execution Idea: Show people writing off paper onto different surfaces because Paper mate Inkjoy pens write so smooth you don’t know when to stop.

This student campaign titled 'Off The Page. ' was published in United States in May, 2024. It was created for the brand: Papermate, by ad school: S.I. Newhouse School of Public Communication. This Print medium campaign is related to the Office Equipment industry and contains 3 media assets. It was submitted 2 months ago by Catie Rokkos.


School: S.I. Newhouse School of Public Communications
Art Director: Catie Rokkos
Instructor: Mel White


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