Ambi Pur Procter & Gamble Febreze

Odour to Aroma, an Ambigram.

Agency: Sociowash

Odour to aroma, an Ambigram.

Odour to Aroma, an Ambigram.


When it comes to digital advertising where people's attention span is reducing with every scroll, it becomes important to capture their attention by making something thumb-stopping and making the stop worth their while by engaging. With this ad, the humans of the internet flipped, literally and figuratively.

Ambi Pur's (known as Febreze in the USA) primary USP is the OdorClear technology that turns bad odour into a refreshing aroma. In an endevour to make the audience experience this visually, we created an ambigram that reads 'Odour' one way and 'Aroma' the other and we uploaded the creative upside down to bring the chronic scrolling to a stop, and then in awe.

This professional campaign titled 'Odour to Aroma, an Ambigram.' was published in India in December, 2020. It was created for the brands: Ambi Pur, Febreze, and Procter & Gamble, by ad agency: Sociowash. This Digital medium campaign is related to the Household Products industry and contains 2 media assets. It was submitted about 1 year ago by Associate Creative Director - Copy: Vinit Patil of Sociowash.


Advertising agency: Sociowash, India.
Creative Director: Surbhi Allagh
Sr. Copywriter: Vinit Patil
Sr. Visualiser: Disha Belose
Account Manager: Yash Anam


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