Description
The campaign celebrates Negroni Week and Campari’s strong ties to cinema as an official partner of the Cannes Film Festival. Inspired by Wes Anderson’s The Grand Budapest Hotel and Moonrise Kingdom, the film follows world-renowned bartender Joe Schofield as a deadpan businessman in a quirky hotel room. He opens his trunk, revealing the secret ingredients for his signature Negroni, and carefully crafts the drink - paying homage to the art of mixology and the whimsical worlds of the silver screen.
This professional campaign titled 'Ode to Cinema (Wes Anderson)' was published in France, Italy, and United Kingdom in October, 2024. It was created for the brand: Campari, by ad agency: &friends. This Content, Digital, and Film media campaign is related to the Alcoholic Drinks and Movies industries and contains 1 media asset. It was submitted 5 months ago by Director: Sakari Lerkkanen.
Credits
Agency & Production Company: &Friends, London, United Kingdom
Creative Director: Harry Woulds
Director: Sakari Lerkkanen
DOP: Alex Grigoras
Executive Producer: Lucy Anderson
Producer: Lucie Lerkkanen
1st AC: Cyprien Jean-Colas
Gaffer: Julien Lopez
Spark: Jeremie Fossoud
Photographer: Milan Lautier
Photographer Assistant: Amelie Waslet
Art Director: Helene Sivilia
Set Designer: Malaika Marie-Jeanne
Prop Assistant: Kevin Cherpillot
MUAH: Claire Carmelina Gil
Editor: Arttu Salmi
Assistant Editor & BTS: Khaliq Arif
Supervising Sound Designer: Sefi Carmel
Sound Design and Mix: Steve Russell
