Seahorse
Dolphin
Shrimp
Description
The "Oceans with trypophobia" campaign by Colectivo Los Cabos uses images of patterns made from plastic straws that evoke trypophobia—a reaction that triggers discomfort or disgust in 15% of the population—to create a powerful visual and emotional impact. The goal is for those who feel repulsion when seeing these images to associate it with the deadly harm plastic straws inflict on marine life, where millions of them kill thousands of species every day, inspiring reflection and action to reduce straw use.
This professional campaign titled 'Oceans with trypophobia' was published in Ecuador in December, 2025. It was created for the brand: Colectivo Cabos, by ad agency: BeFlamingo. This Print medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted 9 months ago by Creative Director: José Aguilar of BeFlamingo.
Credits
Advertising Agency : Beflamingo
Ceo: Isabella Durán
Vp of strategy: German Andrade
Creative Directors: José Aguilar, James Pérez
Copywriter: Mateo Álvarez, Renato Salvador
Art Director: José Aguilar
Graphic Designer: Jimmy Bolagay
Client: Sergio Moraga