ADVERTISING

Louis Vuitton

Ocean BLVD

Agencies: M+A Group BOL Production House

Description

Immerse yourself in sun-soaked days, refreshing breezes, and gaze at the endless horizon of the sea – the essential ingredients for a perfect summer dreamscape. Step into the soul of Los Angeles, where the city’s iconic landscapes are reimagined through the lens of Louis Vuitton’s signature perfumes.

The BLVD fragrances are the result of an inspiring collaboration between contemporary multimedia artist Alex Israel and Master Perfumer Jacques Cavallier Belletrud. Together, they capture California's distinctive moods through their evocative scents.

The campaign, brought to life with artwork by Annie Choi, animation by Device, and produced by BOL, unfolds through five ethereal animations. Each piece creates a dreamlike atmosphere, highlighting California's iconic landscapes with a carefully curated aesthetic.

Annie Choi’s surreal universe was the perfect match due to her ability to weave an ethereal atmosphere. Her visual storytelling and aesthetics mirror the emotions and sensations that a fragrance evokes. By adopting a style that is quite realistic yet incorporates elements of stylization and abstraction, we achieved a subtle and refined feel, setting the right tone for the campaign.

The music and sound design elevate the visual experience, amplifying the mood of each piece. The soundscape is meticulously synchronized with the visual transitions, layering in another dimension of enchantment and sophistication.

All these ingredients combine to create a uniquely magical journey – one that will leave you captivated and forever "California Dreamin'".

This professional campaign titled 'Ocean BLVD' was published in France and United States in August, 2024. It was created for the brand: Louis Vuitton, by ad agencies: BOL Production House and M+A Group. This Content and Digital media campaign is related to the Beauty and Fashion industries and contains 6 media assets. It was submitted 30 days ago.

Credits

Client : Louis Vuitton
Creative Director of the perfume collection : Alex Israel
Perfume Designer : Jacques Cavallier Belletrud

Agency : M+A Group
Creative & Art Director : Annie Choi
Producer : Archie Hollway

Produced by BOL Production House
Executive Producer : Marcello Buselli
HOP : Victoria Ventura
Producer : Mailén Gayoso

Directed by Device
Animation Direction : Ester Dus
Illustration : Eudald Salarich, Marc Stuart, Alba Cardona, Claudia Duran
Animatic : Aupa Studio
Cel Animation : Kuiper
Clean Up : Kuiper
Compositing : Ester Dus

Sound design : Facundo Capece

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