Obstacles Are Larger Than You Think
Description
Insight: People need help with changing lanes.
Big Idea: Its horizontal maneuverability and changing lanes helps avoid future crashes.
Execution: The Hyundai Ioniq 5 avoiding the exaggerated obstacle in the road by using the horizontal wheels.
This student campaign titled 'Obstacles Are Larger Than You Think' was published in United States in August, 2024. It was created for the brand: Hyundai, by ad school: Syracuse University Pre-College Program at Newhouse. This Print medium campaign is related to the Automotive and Transport industries and contains 4 media assets. It was submitted 2 months ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Amy Block
Copywriter: Becky Machlovitz
Instructor: Mel White
TA: Cole Meredith
