REPUBLICA HAVAS PRESENTS “oBko,” THE NEW PROJECT FROM THE ASSOCIATION AGAINST ALZHEIMER, WITH THE SUPPORT OF PENGUIN RANDOM HOUSE AND MULTI-AWARD-WINNING WRITER CLAUDIA PIÑEIRO.
For the project, we transformed one of Claudia Piñeiro’s bestsellers, “Una suerte pequeña” , broke it down and reassembled it in three different ways, where each represents one of the three most frequent symptoms of Alzheimer’s: repetition of stories, memory loss and chronological alteration, to portray how Alzheimer’s alters stories.
This professional campaign titled 'oBko' was published on April 21, 2023. It was created for the brand: ASSOCIATION AGAINST ALZHEIMERS, by ad agency: REPUBLICA HAVAS. This campaign is related to the Health and Public Interest, NGO industries and contains 1 media asset. It was submitted 6 months ago.
Agency: REPUBLICA HAVAS
CEO: Jorge Plasencia
President: Luis Casamayor
General Manager: Anthony Bianco
CCO: Tony Waissmann
Creative Director: Martin Stuart
Associate Creative Director: David Thackeray
Chief of Strategy: Catarina Goncalves
General Producer y VP: Gustavo Fernández
Content & Social Media Director: Jamie Santucci
Producer: Virgen Films
Executives Producers: Martin de Escalada / Diego Peskins
Post coordination: Cecilia Césari Sarmiento
Director: Hernán Jauregui
Director of Photography:: Alan Badan
Editor: Pablo Cantorati
Color: Roy Bermudez
Color prod: Santiago Burgos
Producer: Juan Curcio
Sound and Music Production Company: Twins Music Argentina.
Sound Director: Jerónimo Gonzalez Montalvo firstname.lastname@example.org
Music Advisor: Maxi Scott email@example.com
Mastering and Sound FX: Tom Huergo
Client: Gladys Bangueses / Presidenta A.L.M.A.