Americans know that “milk does a body good.” So how do you introduce them to Oatly, a post-milk beverage made from oats?
It's a fact that Swedes live longer than Americans. One reason could be their healthier lifestyle. So, instead of showing young happy oat milk-drinking people, we show what Americans could do if they lived just as long as the Swedish.
This student campaign titled 'Oatly Does a Body Better - Drinkable Oats, Oatly Does a B...' was published in United States in June, 2017. It was created for the brand: Oatly, by ad school: Miami Ad School. This Print medium campaign is related to the Non-Alcoholic Drinks industry and contains 3 media assets. It was submitted over 4 years ago.
Advertising Agency: Miami Ad School, New York, USA
Creative Director: Mina Mikhael
Art Directors: Shao Tsai, Yudy Angulo Rojas
Copywriter: Michael Crawford