Not Your Average Vanilla
Here is the art exhibit at the MOMA where guests are invited into a freezer room to see a robot scoop Van Leeuwan Vanilla Bean Ice Cream and style it into different sculptures. The robot is in action and is in the process of sculpting a swan.
There are jackets just outside the exhibit for viewers to take so they can watch comfortably.
This is an example of a sculpture the robot has made from Van Leeuwan Vanilla Bean Ice Cream. It is a car.
This is an example of a sculpture the robot has made from Van Leeuwan Vanilla Bean Ice Cream. It is a building.
Description
This campaign centers around trying to disprove the common misconception that vanilla ice cream is boring. Van Leeuwan Vanilla Bean Ice Cream is made from fresh ingredients with no preservatives. The insight is that most people think that vanilla ice cream is too boring to eat without toppings, and the big idea is that this ice cream is so good that no toppings are needing. The digital component is a takeover on the company's X account ran by vanilla ice cream itself. The experimental aspect is an art exhibit at the MOMA where guests are invited into a freezer room to see a robot scoop Van Leeuwan Vanilla Bean Ice Cream and style it into different sculptures.
This student campaign titled 'Not Your Average Vanilla' was published in United States in May, 2024. It was created for the brand: Van Leeuwan Ice Cream, by ad school: S.I. Newhouse School of Public Communications. This Digital and Experiential media campaign is related to the Confectionery, Snacks industry and contains 7 media assets. It was submitted 13 days ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Ally Carter
Copywriter: Ally Carter
Instructor: Mel White
