American Standard

Not Just a Homeowner

Agency: Young & Laramore


The first time you buy a house, you might not know exactly what you’re getting into.

But you figure out pretty quick: it’s a lot more than you bargained for. Because you never just buy a house. You also buy all the problems that come with that house. Like that door that won’t latch. That beeping noise you can’t locate. And that weird smell you can’t seem to get rid of in the garage.

So when American Standard wanted to win over new homeowners, we knew exactly what to do. We showed stressed-out recent buyers that American Standard understands their pain—and they’re there to help. Because every house comes with problems. But if you’ve got American Standard, your HVAC system won’t be one of them.

This professional campaign titled 'Not Just a Homeowner' was published in United States in March, 2023. It was created for the brand: American Standard, by ad agency: Young & Laramore. This Integrated medium campaign is related to the Household Products industry and contains 6 media assets. It was submitted about 1 year ago.


Client: American Standard Heating & Air Conditioning

Agency: Young & Laramore
Executive Creative Director, Principal: Carolyn Hadlock
Group Creative Director, Principal: Bryan Judkins
Creative Director: Scott King
Associate Creative Director: Zac Neulieb
Writer: Nick Beussink
Designer: Baker Wright
Content Producer: Jake Foster
CEO, President + Chief Strategy Officer, Principal: Tom Denari
VP, Strategy: Kari O’Neill
Associate Account Director: Cory Schneider
Senior Account Manager: Grace Gibbons Amy
Associate Account Manager: Kinsey Whitt
President, EchoPoint Media, Principal: Shannon Quinn
Media Supervisor: Hannah Lane
Media Planner / Buyer: Katy Schlies

Integrated Executive Producer: Jackie Vidor
Business Affairs Manager: Miiko Martin

Production Company: ArtClass
Director: Ryan Ebner
Executive Producer: Rebecca Niles
Production Manager: Kat Garelli
Line Producer: Mike Montenegro
Director of Photography: Carson Nyquist

Editorial: SLED
Editor: Adam Parker
Executive Producer (Mr. Wolf): Pravina Sippy


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