Agency: X3M Ideas


Mothers are our go-to persons for anything and everything. They are probably the most resourceful people on earth. Always coming through whenever you need them.

Using the nostalgic technique, we deployed heartwarming, yet relatable visuals that show the very many times our mothers have come through for us.

In executing this idea, we used handbags- the one item that every mother has.

For Mothers, the bag is more than a fashion piece, it’s a resourceful piece that could contain food, emergency medicine, and many more.

This professional campaign titled 'NOT JUST A BAG' was published in Nigeria in March, 2023. It was created for the brand: Migo, by ad agency: X3M Ideas. This Digital and Print media campaign is related to the Finance industry and contains 3 media assets. It was submitted 6 months ago by Art Director: Sheu Sodiq of X3m ideas.


Advertising Agency: X3M Ideas, Lagos, Nigeria

Chief Creative Officer: Steve Babaeko

Executive Creative Director: Mike Miller

Creative Director: Anthony Wolve

Deputy Creative Directors: Oladunni Williams, Kelechi Uduma

Head of Art: Samuel Oluwagbemi

Team Leads: Chinwe Onuoha, Lai Pishon Boboye

Art Directors: Moses Afenikhena, Olaoluwa Adeoye, Olumide Alabi, Zeloyi Chinye

Copywriters: Okiki Oyebamiji, Ogunlola Damilola

Brand Managers: Pauline Oamen, Ibukun Showunmi


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