ADVERTISING

Supercell

NOT Available in Clash of Clans

Agency: DAVID New York

Description

Football legends Ronaldo, Ronaldinho and Sergio Agüero have playfully called out star striker Erling Haaland online, voicing their frustrations over his major new deal with Supercell video game Clash of Clans.

The Norwegian forward has become the famous ‘Barbarian King’ character in the popular mobile game, but the legendary Brazilians and Argentine have claimed the deal should have been theirs - as their characters would’ve been a better fit.

Ronaldo, a three time FIFA player of the year and twice winner of the Ballon d’Or, said: “I can’t believe they put Erling Haaland in Clash of Clans. I am Ronaldo the First! Nobody tears down defences like Ronaldo the First.”

Ronaldinho, a fellow World Cup and Ballon d’Or winner, joined in the action by saying: “I know they already have a wizard in Clash of Clans, but I create even better magic with a football at my feet.”

While Sergio Agüero, a Premier League and Argentina national team legend, said: “Everything I do, he does it too, whether it’s breaking records or playing video games. And now he’s in a game? Give me a break!”

All three said that they should have been the face of the new Clash of Clans campaign, which has seen a surge in downloads following the Norwegian’s involvement. Clash of Clans and Haaland recently launched the new partnership with an epic movie-style trailer, complete with custom Haaland soundtrack.

Responding to the comments, Erling Haaland said: “These guys are all legends and I’d have them in my clan any day.”

This professional campaign titled 'NOT Available in Clash of Clans' was published in Finland and United States in May, 2024. It was created for the brand: Supercell, by ad agency: DAVID New York. This Film medium campaign is related to the Gaming industry and contains 3 media assets. It was submitted about 1 month ago.

Credits

CLIENT: Supercell

Chief Marketing Officer: Fernanda Romano
Head of Global Live Games Marketing: Iwo Zakowski
Clash of Clans Marketing Lead: Anna Bouveng
Growth Marketing: David Edwards
Marketing Producer: Yuri Yoshimura
Product Marketing: Ana Martins
PR Manager: Jonathan Howard
Head of Media & Ops: Kasim Zorlu
Performance Marketing: Adam Massey
UA Creative Producer: Peter McLaughlin

AGENCY: DAVID New York

Global Chief Creative Officer and Partner: Pancho Cassis
Global Chief Operating Officer: Sylvia Panico
Managing Director: Luiza Prata Carvalho
Chief Creative Officer: André Toledo
Creative Director: Linus Oura, Sébastien Rouvière, Pedro Sattin
Associate Creative Director: Guillherme Pinheiro
Copywriter: Andy Laugenour
Global Strategy Officer: Paula Vampre
Group Strategy Director: James Mitchell
Strategist: Brooklyn Carey
Group Account Director: Brett Niebling
Account Supervisor: Irene León
Head of Production: Brenda Morrison Fell
Executive Producer: Natasha Louckevitch
Associate Producer: Sophie Freid
Director of Business Affairs: Barbara Karalis
Business Affairs Manager: Catalina Peña
Global PR Director: Sandra Azedo

Production Partners:
Animation: Axis Studios
Executive Producer: Nicole Duncan
Executive Producer: Chris Wenting
Director: Olly Reid
Producer: Olga Kotas
Producer: Magdalena Grzesz
Live Action Producer: Carys Evans
CG Supervisor: John Huikku
Art Director: Mateusz Mizak
Production Manager: Ariadna Roa Salazar
Production Coordinator: Nico Amalfitano
Production Coordinator: Marie Ravoavison
Production Assistant: Emma Douglas
Storyboard: Paul Coulthard
Color Script Artist: Misha Oplev
Color Script Artist: Garet Hector
Environment Concept: Yannick Kawan
FX Concepts: Charles Downman
Lead layout Artist: Summer Kou
Layout Artist: Daphne Chabrier
Layout Artist: Daniel Volosozhar
Layout Artist: Jimmy Farrington
Lead Character Artist: Ekaterina Pushkarova
Character Artist: Carl Forsberg
Character Artist: Marceli Guziewicz
Character Artist: Carlo Kasongo
Blendshape Artist: Eilidh Brown
Lead Environment Artist: Jessica Cheung
Environment Artist: Alec Walker
Environment Artist: Josef Bsharah
Environment Artist: Daniel Mille
Environment Artist: Kazuya Tachibana
Environment Artist: Michael Hoft
Props Artist: Alex Williams
Lead Rigging TD: Tiago Beijoco
Rigging TD: Louise Masse
Rigging TD: Ryan Federman
Rigging TD: Fiona Lynch
Rigging TD: Eilidh Brown
Lead CFX Artist: Coline Della Siega
CFX Artist: Andrew Cook
CFX Artist: David Graham
CFX Artist: Will Pryor
Animation Lead: Jose Domato Pedreira
Animator: Roy Margalit
Animator: Claudia Taylor-Smith
Animator: Quentin Retif
Animator: Amaury Bretnacher
Animator: Pamela Rivera Badillo
Animator: Andrea Delfino
Animator: Saumya Goyal
Animator: Michel De Silva
Animator: Perrine Phelizon
Lead FX Artist: Spike Meesters
FX Artist: Arthur Muller
FX Artist: Gerard Garcia
FX Artist: Kristina Vajdova
FX Artist: Henri Morain
FX Artist: Erik Campeaux
FX Artist: Santiago Cabrera
FX Artist: Silvia Pascual
DMP Artist: Surendra Rajawat
Lead Lighting Artist: Daniel McCance
Lighting and Compositing Artist: Nick Knapp
Lighting and Compositing Artist: Laura Gerlier
Lighting and Compositing Artist: Patrick Topf
Grading: Cameron Mitchell
Lighting TD/Sweatbox-Tech renders: Marjorie Dutriaux
Head of Editorial: Louise McGregor
Editor: Emma Nathan
Assistant Editor: Lea Gudelj
Assistant Editor:Duncan Formosa
Project TD: Parag Gupta
Render Support: Chloe Campbell
Render Support: Sandra Kimm
Creative Supervisor: Simon Carr
VFX Exec Producer: Nicolas Drew
VFX Producer: Jessica Phillips
VFX Supervisor: Julian Martin-Samos
Asset Supervisor: Jeremy Berruel
Matchmove Supervisor: James Sellers
Comp Supervisor: Simon-Pierre Puech
3D Generalist: Adam White
Head of Editorial: Colette Nunes
Pipeline Supervisor: Alexandre Pavot
Render Support Manager: Andrew Clunes

SOUND PRODUCTION:
Music: Butter Music and Sound
CCO: Andrew Sherman
ECD: Dan Zank
EP: Renée Massé
Composer/Arranger: Coke Youngblood
Producer: Warren Wolfe
Music Coordinator: Anneliese Daley

Audio Post: Mr. Bronx
Sound Design/Mix: Geoff Strasser
Audio Post Creative Director: Dave Wolfe
Producer: Maggie Norsworthy

Production Company: (Live Action - Manchester)
Executive Producer: Tom Gent
Producer: Emily Mules
BTS Producer: Grant Mulligan
Production manager: Lyndsey Shingler
Production manager: Jamie Tarr
Production Assistant: Megan Markley
Location Manager: Bruce Gill
Location Assistant: Benjamin Fletcher
Location Assistant: Katie Dixson
1st AD: Terry McShane
AD Runner: Lewis Brindle
AD Runner: Chelsea Cowper
DOP: Jack Maddison
1st AC: Alex Coleborn
2nd AC: Jessica Gowing
2nd AC: Georgie Brown
Camera Trainee: Charlie Travers
Camera Trainee: Henry Home
DIT: Dylan Evans
Playback Op: Duncan Lees
Playback Op: Lewis Evers
Gaffer: Max Hodgkinson
Spark: Matt Golding
Spark: Matt Jas
Rigger: Leon Lord
Lidar Capture Specialist: Ross Martin
Steadicam: Gary Kent
Sound Recordist: Matt Sharp
Production Designer: Anastasia Mcgarel
Art Assistant: Sophie Knapper
Art Assistant: Tim Mileusnic
Art Assistant: Jaydon Rowbottom
Art Assistant: Rob Pert
Make-up artist: Louise Meadows
Body Double Barber: Richard Calame
Stylist: Natalie Armin
Production Runner: Felicity Davies
Production Runner: Will Carlisle
BTS: Rauri Cantelo
Stills Photographer: Madeleine Penfold
Photography Assistant: Amin Musa
Digi Assistant: Jack Gibson
Talent Chef: Mark Bywater
Talent Driver: Jon Meadows
Choreographer: Bohdan Pylypchuk
Body Double: Ben Fitchett

Production Company: (Live Action - Oslo - Social)
Executive Producer: Tom Gent
Director: David Lieb
Producer: Jordi Estape
BTS Producer: Grant Mulligan
Production manager: Lyndsey Shingler
Production manager: Jamie Tarr
Service Production Company: Monky Productions
Line Producer: Harvard Schei
Production Manager: Nil Borg
1st AD: Magnus Wessel Waal
DOP: Jack Maddison
1st AC: Kristoffer Aamot
1st AC: Lisa Wiik
2nd AC/VTR: Emilie Solberg
DIT: Ole Jorgen Trooen
Gaffer: Jan Vidar Eriksen
Sound Technician: Danny Young
Stills Photographer: Madeleine Penfold
Photography Assistant: Torgeir Rorvik
Digitech: Oktawian Gornic
Props Master: Simen Fornes
Props Assistant: Carl A. Thiis Evensen
Painter: Rob Billington
H&M: Jeanette Gjerde Olsen
Wardrobe Stylist: Caroline Saetre

Digital Artist: Ricardo Moreira

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