Land O'Lakes

Not a Big Ad

Agency: Battery


As the Chiefs and the Eagles prepare to face off in Super Bowl LVII, the excitement builds for the most important part of the evening – the food. Land O’Lakes, the 100-year-old brand that’s been showing up on tables since the very first big game, is releasing a spot developed in partnership with creative agency of record, Battery.

The 60-second spot is rooted in the message that America’s favorite dairy brand is a major part of the big day: it’s cooked up in home kitchens across the country, served up in our living rooms, and the recipes are passed down year after year. However, the co-op farmer-owners are simply too focused on bringing the best and highest quality product to consumers, that a big flashy broadcast campaign simply isn’t on their minds.

Dubbed ‘Not a Big Ad’, the campaign shines a light on Land O’Lakes farmers, who are too busy to be in a commercial. They have bigger fish to fry. And cows to milk. It’s thanks to these hard-working farmer-owners that some of the most delicious foods accompany the big game each year.

This professional campaign titled 'Not a Big Ad' was published in United States in February, 2023. It was created for the brand: Land O'Lakes, by ad agency: Battery. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago.



Philip Khosid - Chief Creative Officer
Drea Schneider - Group Creative Director
Mark Maziarz - Group Creative Director
Jake Christensen - Copywriter
Stanton Hill - Head of Production
Melanya Torosyan - Digital Producer
Pat Dunneback - Group Brand Director
Jessie Wang - Senior Brand Manager

Land O'Lakes
Heather Malenshek - SVP, Chief Marketing Officer
Catherine Fox - VP, Corporate Marketing
Angela Pengelly - VP, Marketing
Elizabeth Nelson - Director, Brand Marketing
Chris Kueppers - Brand Manager

Havas Media
Kristin Ambrookian - Media Director, Client Leadership
Benjamin Cacanando - Associate Media Director
Jenny Kim - Media Superviso

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