Non-branded short film — Henry
Independent director Daniel Levi has created a stunning non-branded film for IBM, a coming-of-age film that explores our relationship with electricity. ‘Henry’ was commissioned as part of an IBM-sponsored exhibition in Paris. For the exhibition artists of various disciplines were invited to pitch work inspired by one of six themes. Daniel Levi was the only filmmaker commissioned for the exhibition. The themes were inspired by areas of IBM, which now builds systems to manage social resources (transport, water etc). When Daniel chose the theme ‘electricity’ he already had an idea bubbling away at the back of his mind. His film follows the moving journey of Henry, a young boy who discovers he has power over electricity. But while it may sound like a tale fit for a comic book, Levi has left the superheroics to one side, instead concentrating on strong emotion and cinematic beauty. Shot on location in Cape Town, the film features local acting talent and some very clever in-camera trickery. Despite featuring no dialogue, the film tells a powerful story – rendered all the more powerful thanks to a stirring soundtrack composed by musician Simon Ringrose.
This professional campaign titled 'Non-branded short film — Henry' was published in France in September, 2010. It was created for the brand: IBM, . This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 12 years ago.
Director: Daniel Levi