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Auto Glass Now

Auto Glass Now

Agency: Erich and Kallman

Description

Drivers don't normally envision cars without windshields, but Auto Glass Now – a division of Driven Brands – shows exactly what they might look like in its hilarious new “No Windshield” ad campaign. With indelible visuals and witty one-liners, the campaign’s four vignettes drive home the importance of top-quality windshields and windows in funny, unforgettable ways.

In the spot entitled “Phone,” for example, a family of three speeds down the road in a windshield-free car, their mouths stuck open and their hair blowing wildly. The father implores his wife to “call Auto Glass Now,” but before she can dial, a strong wind sweeps the phone from her hand and into thin air. “We have to go to the phone store first,” she deadpans.

In a second spot, “Alive,” two pals careen down the highway in a similarly windshield-less vehicle. “Doesn’t the wind make you feel so alive?” shouts the driver, barely able to hold onto the steering wheel. “I can’t feel my face!” his friend yells back.

“Beyond the humor, we believe the campaign affirms Auto Glass Now’s speed of service promise. It’s built into our name -- we’re Auto Glass Now, not auto glass later,” Ankrom said. “That’s the key benefit we focus and deliver on, and that’s why when you see the spot and hear the jingle, it’s all about ‘we can get your auto glass serviced now!’”

Auto Glass Now collaborated on the cheeky creative with award-winning advertising agency Erich and Kallman.

This professional campaign titled 'Auto Glass Now' was published in United States in May, 2024. It was created for the brand: Auto Glass Now, by ad agency: Erich and Kallman. This Film medium campaign is related to the Professional Services industry and contains 4 media assets. It was submitted 10 days ago.

Credits

Auto Glass Now
President: Nick Ouimet
Vice President of Marketing: Kyle Ankrom
Senior Marketing Manager: Katerina Papagiannis

Production / Edit / Finish
Production Company: ContagiousLA
Executive Producer: Natalie Sakai
Director: Andrew Laurich
Producer: Hannah Rome
DP: Jeff Powers
Production Designer: Sara Kugelmass

MGFX
MGFX Animator: Tom Yaniv

Audio
Mix and Sound Design: M2 Studios
Senior Engineer: Mark Pitchford
Executive Producer: Sarah Benedict

Creative Agency
Erich and Kallman

Eurojackpot
Clean Label Pro...

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