Description
Although the chance of us finding ourselves trapped inside of a vehicle during an emergency is rare, it is not impossible. And when it does, nothing compares to the sheer panic one feels in trying to get out. Fortunately, we can take precautions by being prepared, with Resqme, a tool that breaks windows and cuts seatbelts in seconds. It is always better to be safe rather than sorry, and that is exactly what this campaign is trying to promote; used as a call to action for people to reconsider buying this tool to have on hand since you really never know when that emergency could strike. Resqme is small and compact and a worthy purchase for any drivers to feel more secure, and that is exactly what this campaign tries to highlight. Speed, ease, and security.
This student campaign titled 'No Time to Panic ' was published in United States in December, 2025. It was created for the brand: Resqme, by ad school: S.I. Newhouse School of Public Communications. This Experiential, OOH Outdoor, and Print media campaign is related to the Automotive and Personal Transportation industry and contains 4 media assets. It was submitted 3 days ago.
Credits
School: S.I Newhouse School of Public Communications, Syracuse, New York
Art Director: Taegan Covino
Copywriter: Taegan Covino
Instructor: Mel White