The leading legal bookmaker Betclic launched a new image and product campaign. The brand is promoting a ground-breaking change in its offer: the Tax-Free Game, thanks to which each of the operator's players can win more. This is because the bookmaker covers the wagering tax.

The spots depict the protagonist's troubled relationship with tax collectors throughout history, while maintaining the brand's signature humour. The creators take viewers on a historical journey to the Roman Empire, the Middle Ages and a small town somewhere in the Wild West.

The production was directed by acclaimed Portuguese directors João Marques and Nuno Alberto, whose credits include commercials for Lidl, IKEA, VISA, Vodafone and the CR7 brand with its owner Cristiano Ronaldo. The film was shot on location in Bulgaria and Romania.

180heartbeats + JUNG v MATT is responsible for the creative concept of the campaign. The spots were produced by Dobro Production Studio and directed by 78 Films from Lisbon.

This professional campaign titled 'No Tax' was published in Poland in March, 2024. It was created for the brand: Betclic, by ad agency: 180heartbeats + JUNG v MATT. This Film medium campaign is related to the Gambling and Sports industries and contains 1 media asset. It was submitted 3 months ago by Marketing Project Manager: Ricardo Malaquias of Betclic.


Pablo Dominguez Agregan - Group Creative Director
Marcela Chełstowska - Business Director
Radosław Smorga - Chief Growth Officer & Partner
Adam Smereczyński - Chief Creative Officer & Partner
Manuel Gomez Bautista - Junior Art Director
Aleksander Madej - Copywriter
Produkcja: DOBRO
2nd Unit Director: Wojciech Barczuk
2nd Unit DOP: Franek Horubała
Postprodukcja: Televisor
Sound Design: Halo Productions
Ricardo Domingues - Head of International Markets
Ricardo Malaquias - Marketing Project Manager
Bartłomiej Płoskonka - Country Manager
Anna Stolarz - Marketing Project Manager
Adrian Sztuk - Brand Manager
Nuno Alberto - Director
João Marques - Director and DOP
Vasco Sansa - First Assistant Director
Tita - Gaffer
Producer - Tiago guerra


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