Description
This John Deere campaign uses humor to connect with property owners who find lawn care too demanding. Playing with motivational phrases and idioms, it suggests that using their products can make yard work so easy that you can sit down instead of putting in all the effort. The message is clear: with John Deere, maintaining your lawn becomes a breeze, encouraging homeowners to relax and let the machines handle the hard work.
This student campaign titled 'No Sweat' was published in United States in November, 2023. It was created for the brand: John Deere, by ad school: The University of Alabama. This Print medium campaign is related to the House, Garden and Industrial, Agriculture industries and contains 4 media assets. It was submitted 28 days ago.
Credits
Advertising Agency (School): The University of Alabam, Tuscaloosa, AL
Art Director: Kayla Roberson
Copywriter: Kayla Roberson
