ADVERTISING

ROLI

No Refuge

Agency: Stay in School

Description

A new music video from Wu-Tang Clan's RZA and musical duo PARISI takes on the politically charged issue of refugees around the world. No Refuge is the breakout single from the artists that was filmed by Ben Strebel of Sovage and Feh Tarty of creative consulting agency Stay in School.
Both Tarty and Strebel have personal connections to the issues of refugees and brought their own experiences and those of their families to the making of the video. Tarty and Strebel also advocated the need for a mission-based ideal which the musicians were already considering, promising that all proceeds from streams and sales of the song will be donated to the UNHCR, the United Nations Refugee agency.
The film sets up the issue of the global refugee crisis in dramatic detail opening to a shot of bus appearing in a desert-like landscape and driving off as stranded people are left behind. With lyrics that directly take on the political rhetoric of the Trump administration, RZA raps: “Let’s make America great again, but not a place that’s filled with bigotry, racism and hate again.”
The video depicts a group of people moving across a misty landscape that could be anywhere. The group breaks into a syncopated dance, looping the endless and seemingly hopeless movement of people displaced from their homes.

This professional campaign titled 'No Refuge' was published in United States in April, 2017. It was created for the brand: ROLI, by ad agency: Stay in School. This Film medium campaign is related to the Music industry and contains 1 media asset. It was submitted over 7 years ago.

Credits

Advertising Agency: Stay in School, USA
Executive Creative Director: Feh Tarty
Creative Director: Russell Weekes
Project Director: Swee Lyn Nah
Production Company: Sovage
Director / Editor: Ben Strebel
Producer: Willy Morence
Cinematographer: Victor Seguin
Choreographer: Fanny Sage
Post-Production: MPC et Firm
Colourist: Houmam Abdallah
Sound Design: THE

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