Today, Currys, the UK's leading tech retailer, launches a new chapter of the "No questions unanswered" brand platform introduced in August.
In this second iteration, Currys colleagues answer customers' questions when choosing their new TV to watch the upcoming football on.
Featuring Samsung, LG and Sony TVs, the ads show colleagues travelling the globe again to help customers while demonstrating their expert knowledge and the lengths they will go to when there's a tech question to answer.
Using the latest in virtual production technology; one of the ads sees a colleague travelling to Tokyo, another sends them off to a football stadium during a match, and a third one takes the colleague to the desert to ensure no TV question is left unanswered.
Created in partnership with AMV BBDO and Spark Foundry, the campaign will run across TV, audio, digital and social formats.
This professional campaign titled 'No questions unanswered - TVs & Football' was published in United Kingdom in October, 2022. It was created for the brand: Currys, by ad agencies: AMV BBDO and Spark. This Film medium campaign is related to the Retail Services industry and contains 3 media assets. It was submitted over 1 year ago.
Campaign title: No questions unanswered - TVs & Football
Client name: Corin Mills
Client name: Ernest Osafo
Client name: Usha Kapil
Creative Agency: AMV BBDO
CCO: Nicholas Hulley and Nadja Lossgott
Creative Director: David Westland and Jeremy Tribe
Creative Team: Julia Merino and Ricardo Porto
Planning Team: Matt Hardisty
Account Team: Alex Bird, Rebecca Grapiglia, Jonny White and Tayo Ruddock
Agency Producer: Trish Russell
Media Agency: Spark Foundry
Media Strategists: Rebecca Dorfman, Sophia Bates
Media Planning Team: Iona Shaw, Elizabeth Swadling and Angela Lee
Production: Flare Production
Director: Claire Norowzian
Production Co. Producer: Ghandi El-Chamaa
Edit: Leo King & Joe Bolger @ Stitch Editing
Post-production: Coffee & TV
Sound studio: String & Tins
Audio Post-production: String & Tins
VFX Post-production: Coffee & TV