Tim Hortons Declares Enough with the Zombies, Grab a Coffee!
Halloween may be over, but a spooky sight remains on Canadian streets: tired people who look like zombies. The resemblance is uncanny, especially when they haven't had their morning coffee from Tims. But with Halloween officially over, Tims is here to help Canadians shake that zombie look.
To create this campaign, Tims hit the streets to capture real people who were incredibly tired and embodied that “zombie feeling” we all know too well. Each shot is a reminder that while Halloween may be over, the zombie feeling lingers for many until they get their hands on a much-needed cup of Tims. The takeaway? Enough with the zombies; come back to life with a freshly brewed cup of Tim Hortons coffee.
"With 'No More Zombies,' we're hitting on that groggy, zombie vibe we've all felt, not just the morning after Halloween, but any day without our Tims coffee," says Heather MacLeod, Director of Marketing at Tim Hortons. "Halloween is great, but walking around like a zombie all year round? That’s no fun. It's time for Tims."
The spooky campaign, which was created in partnership with GUT Toronto, will run in OOH and on social media to reduce zombie sightings.
This professional campaign titled 'No More Zombies' was published in Canada in November, 2023. It was created for the brand: Tim Hortons, by ad agencies: GUT and GUT Toronto. This Experiential and Print media campaign is related to the Food industry and contains 5 media assets. It was submitted 30 days ago.
Hope Bagozzi – Chief Marketing Officer
Solange Bernard – VP/Head of Marketing
Heather MacLeod – Director, Marketing Communications
Youri Hollier – Director, Digital and Social Media
Sara Kandil – Analyst, Social Media
Jolie Featherstone – Manager, Social and Digital
Roxanne Hugh – Manager, Media
Anthony Campos – Sr. Manager, Media
Juan Javier Peña – North America CCO & Partner
Brynna Aylward – Executive Creative Director/Creative Lead GUT Toronto
Christian Buer – Executive Creative Director
Fernanda Sousa – Sr Art Director
Miguel Cedeño – Associate Creative Director
Natalie Street – Account Lead
Laura Cavalcanti – Account Supervisor
Vivian Poon – Producer
Athena Kouverianos – Director of Production
Phillip Donnelly – Studio Lead
Jennifer Bidwell – Vice President, Business Solutions
Tim Harris – Director, Business Solutions
Kenneth Reyes – Supervisor, Business Solutions
Anuja Pagare – Strategist, Business Solutions
Sam Duncan – Strategist, Business Solutions
John Labignan – National Account Executive
Liz Donovan – Account Executive
Sarranya Surendran – Senior Account Manager
Francisca Gorostidi Pais – Account Manager
Michael Ophelders – Team Lead
Photographer: Ale Burset
Photographer visualizer: Mariano Legname García
Retoucher: Eduardo Navarro, Longestline studio
Executive producer: Marcela Moracci
Producer: Ariel Ticona (Wolf Credo)