Drivers are usually in a hurry and tend to drive too close to the cars ahead of them. This usually leads to accidents which could have been avoided if the driver had kept a safe distance. Inspired by this insight, we created a “chase” between two objects that usually can’t stay away from each other. But with the use of the Mazda forward collision prevention system, the safe distance is kept and accidents are avoided.
This professional campaign titled 'No More Chase' was published in Jordan in May, 2017. It was created for the brand: Mazda, by ad agency: Y&R. This Print medium campaign is related to the Automotive industry and contains 4 media assets. It was submitted over 5 years ago.
Advertising Agency: Y&R, Amman, Jordan
Creative Director / Art Director: Emad Khayyat
Illustrator: Damian Balmaceda