The campaign, “No Going Back” is positioned to appeal to the entry-level compact SUV buyer, seeking quality, reliability and style. The creative aims to portray a vehicle that sets a new standard for accessible yet luxurious entry-level SUVs, offering German engineering quality as a standard feature. The work emphasizes VW’s promise of quality, craftsmanship, and style without the premium price tag.

The series of spots introduces a relatable character - a woman who searches high and low for a standard of comfort and quality throughout her daily life, in every seat she encounters. It’s only when she seats comfortably in the Taos that she experiences the level of quality she’s been searching for from the finely crafted Taos that’s been built just right. Each spot reveals the unexpected surprises of the Taos, from the satisfying thud of its doors closing to the comfort of its seats - all subtle features that set the Taos apart from the competition.

Bjorn Rühmann directed the film which brings to life the level of craftsmanship and quality the Taos carries with an unexpected and charming story following a woman and her endless pursuit of perfect comfort.

In addition to traditional television spots, the campaign also consists of Digital, Social, and Dealership assets.

This professional campaign titled 'No Going Back' was published in United States in October, 2023. It was created for the brand: Volkswagen Group of America, by ad agency: Johannes Leonardo. This Integrated medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 4 months ago.


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