Description
Zombie Studio presents an unbeatable battle against a dragon in Frontier Communications campaign.
A film produced in partnership with McCann NY humorously portrays the instability of the connection during a gaming session.
Internet connection instability is detrimental at any moment and can even cost “a life” in fast-paced games. If the connection is poor, commands aren’t sent quickly enough, leading to game over. To promote the services of Frontier Communications, a U.S. internet and fiber optic provider, Zombie Studio releases a film that plays with this situation in a game.
The film created by McCann NY shows a battle between a knight and a seemingly invincible dragon inside a gaming environment and the impacts of not having a good internet service. In various humorous scenarios, the knight tries to deliver his strikes, but before he can send the commands, the dragon has already attacked.
“The fantasy world was entirely created in computer graphics (CG), and we filmed the live action at the end. With these techniques, we brought humor and lightness to an annoying subject—when the internet simply doesn’t work. The idea is to show the impacts of not having a good internet service, using gaming as an example in this case,” says Paulo Garcia, co-founder and creative director of Zombie Studio.
This professional campaign titled 'No Excuses' was published in United States in October, 2024. It was created for the brand: Frontier Communications, by ad agencies: McCann New York and Zombie Studio. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
Production: Zombie Studio Director: Paulo Garcia
Managing director: Natalia Gouvea
Executive producer : Natalia Gouvea, Alex Unick Executive Creative Director: Daniel Salles Producer Director: André Carvalho
Head of Production: Clara Morelli Art Director: André Zendron Head of CG: Isaac Buzzola
CGI Director: Leandro Marcelino
CGI Technical Director: Wesley Oliveira, Alisson Perin Agenda Coordinator: Kira Nayana
Account Services: Stephanie Wang, Gabriela Leal Storyboard and Animatic: Gabriel Sao Marcos, Saulo Brito Research: Marcela Cappellaro
Creative Deck Graphic Design: Kaike Gouvea Copy: Taís Okamura
Readymag Layout: Raquel Vendruscolo
Concept Artist: André Zendron, Bruno Jacob, Lucas Marques Lookdev: Claudio Junior, Gean Carlos, Matheus Lopes Lighting: Claudio Junior, Letícia Fagundes
3D Model Supervisor: Vitor Semeghini, Leo Rezende
Model: Leo Rezende, Vitor Semeghini, Raul Sales, Pedro Hortencio, Adriano Delfino
Enviroment: Ale Barbosa Grooming: Lucas Amaral
Technical Rig Supervisor: Raul Sales
Rig: Komodo Rigging Studio, Felipe Sanges, Pedro Augusto, Bruno Marques, Lucas Contin
3D Animation Supervisor: Alex Ferreira Simões Technical Animation Supervisor: Gustavo Figueiredo
3D Animation Layout: Leandro Marcelino, Gustavo Figueiredo
3D Animation: Ahmed Morsy, Fabio Pugliese, JeYry Syahputra, Leonard Paul, Lucas Barbosa, Michel Band
VFX: Gabriel Marcondes, Lucas Amaral, Milena Neres Composition Supervisor: Isabela Ferrari
Composition: Isabela Ferrari, Leticia Fagundes, Rafael Chiavegatti, Rafael Medrado, Cequina, Carol Nicolletti
Assembler: Alisson Perin, Carol Nicolletti, Enrique Pedretti, Gustavo Figueiredo, Matheus Lopes, Rafael Vargas, Raul Sales
Edit: André Carvalho
Motion Graphics: Vinicius Kahan Color Grade: Psycho N’ Look
Art Designer: Kaike Gouvea Financial: Alessandra Cena
TI: Gabriel Paixão, Rodolfo Cultiz
Live Action Assistant Director: Christopher Tozzi Live Action Producer: Christopher Tozzi
Live Action Production Assistant: Mirela Amoedo Conde Live Action Studio: MOL
Live Action Director of Photography: Kenny Kanashiro Live Action GaYer: Rufus
Live Action Assistant Camera: Yuri Camargo Live Action Assistant Camera: Raul Bittencourt
Live Action Production Designer: Carolina Sabino Live Action Prod. Design Assistant: Julia Luiza Live Action Prop Master: Thiago Gama
Live Action Talent Agent: Talita Lima de Almeida Live Action Talent: Luccas Garcia
