The idea behind "No Empty Chairs At Christmas": At IKEA, we believe that noone should be lonely over Christmas if they don't want to be.So, whether your family is abroad, you are a single mum or dad, grandma or grandad or you are simply single, somewhere there is a place for you and people who would love to celebrate with you. We have created this platform so that you can find one another. On your own and looking for a place to celebrate? Or perhaps you have seats you can offer on your celebration day?Then take part in "No Empty Chairs at Christmas" and become part of a unique Christmas celebration that you will certainly remember for years to come.
This professional campaign titled 'No empty chairs' was published in Switzerland in December, 2013. It was created for the brand: IKEA, by ad agency: BBDO. This Digital medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted almost 9 years ago.
Advertising Agency: BBDO, Zurich, Switzerland
Executive Creative Director: Philipp Skrabal
Creative Director: Rob Hartmann
Copywriters: Wolfgang Bark, Marietta Muegge
Art Directors: Angela Erni, Paul Labun, Tanja Jablanovic, Barbara Hartmann
Screendesign: Lilian Metzker, Isabelle Buehler