American Egg Boards

Nightshifters: The Dinner Egg Phenomenon

Agency: BBDO


The Incredible Egg announces the biggest food discovery since the breakfast egg: the Dinner Egg! As part of a new campaign, The Incredible Egg created and released a “documentary” that explains the discovery and origin of the new food. Through farmer “testimonials” in the “documentary” you’ll see that egg farmers around the country started noticing their hens laying eggs at night — which grew into the phenomenon called the Dinner Egg.
The inspiration for the “documentary”, titled “Nightshifters: The Dinner Eggs Phenomenon”, comes from a study done by Russell Research. They found that 80 percent of Americans struggle to think about eggs served in any occasion other than breakfast. The Dinner Egg campaign disrupts the notion that eggs are only for breakfast and highlights the versatility of one of the most delicious, nutritious and easy to prepare sources of protein available. Dinner Eggs are flipping people’s ideas about eggs, literally and figuratively, in this new film.

This professional campaign titled 'Nightshifters: The Dinner Egg Phenomenon' was published in United States in April, 2019. It was created for the brand: American Egg Boards, by ad agency: BBDO. This Film medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted almost 5 years ago.


Advertising Agency: Energy BBDO, Chicago, USA

Ragnar Pilsner
Pixel Fox Studios


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