Next stop: IKEA
A bus and IKEA’s blue bag share the same function. They both carry you and your belongings through everyday life.
The blue bag is called “FRAKTA” which in Swedish translates to “transport” and this particular bus even carries you to the nearest IKEA store.
This professional campaign titled 'Next stop: IKEA' was published in Denmark in October, 2020. It was created for the brand: IKEA, . This Outdoor medium campaign is related to the House, Garden and Retail Services industries and contains 1 media asset. It was submitted about 3 years ago by Art Director: Louise Lindholm .
Media Company: Out Of Home Media
Art Director / Copywriter: Louise Lindholm
Art Director / Copywriter: Nicoline Grace Paulsen
Photographer: Nanna Ferslev
Photographer: Anne-Sophie Hartmann