Description
The brief? Come up with something different and cool for FIFA.
Hyundai South Africa gave Ouridia Creative Studio an open brief for its FIFA World Cup 2026™ promotion, and sometimes, a little creative freedom is exactly where the fun starts.
Working with Hyundai’s “Next Starts Now” campaign platform, we developed a series of social-first films that take customers from their nearest Hyundai dealership, through a test drive and finance application, to the chance of winning tickets to experience the FIFA World Cup 2026™ in Mexico.
Across three films, we mixed motion design, visual storytelling and AI-assisted production to turn a straightforward promotional mechanic into something energetic, engaging and made for social.
The campaign went on to attract international attention, with Hyundai Motor Japan expressing interest in the work and requesting the source files with a view to adapting the content for the Japanese market.
Turns out, the road to the FIFA World Cup can start at your nearest Hyundai dealership.
This professional campaign titled 'Next Starts Now' was published in South Africa in January, 2026. It was created for the brand: Hyundai, by ad agency: Ouridia. This Digital and Film media campaign is related to the Automotive and Personal Transportation industry and contains 3 media assets. It was submitted about 2 hours ago.
Credits
Advertising Agency: Ouridia, Johannesburg, South Africa
CEO: Afsheen Panjwani
CCO: Kyle Polton
Creative Director: Alistair Khamisa
Client: Hyundai South Africa
Marketing Director: Tshiamo Tladi
Senior Retail Marketing Manager: Aubrey Ratsoma
Brand Marketing Manager: Tshepo Rabosiwana
