ADVERTISING

Delo.ua

News Candies

Agency: Leo Burnett

Description

People in Ukraine are concerned that local mass media are getting subjective and cover political events from one point of view only. Delo.ua covers the news from different perspectives, therefore, people can make their own opinion about the events.
We made unique news candies. Each of three candies represents the same news “The EU-Ukraine Association Agreement is not signed”, November 2013. The main ingredients of the candies are bacon (a non-official symbol of Ukraine) and chocolate, that represents Europe. But each candy has its own aftertaste. We invite people to try different kind of “flavor” of the same piece of news – sweet, spicy and sour. Delo.ua presents news candies to social media opinion leaders, partners and fellow journalists.
As a result we generated active discussion of smart gift and its message in social and professional media and the leading media have included delo.ua to the list of the most objective mass media in Ukraine.

This professional campaign titled 'News Candies' was published in Ukraine in December, 2013. It was created for the brand: Delo.ua, by ad agency: Leo Burnett. This Direct medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 8 years ago.

Credits

Advertising Agency: Leo Burnett Ukraine, Kiev, Ukraine
Creative Director: Tatiana Fedorenko
Art Director: Denys Savchenko
Copywriters: Volodymyr Navrotskyi, Olena Panasyuk
Managing Director: Tatiana Shumilovich
Producer: Kateryna Denysenko
Production: Kanapa Restaurant Saloon

Action Contre L...
Reporters Witho...

ADVERTISING

iStock Essentials

Delos Cyclades Greece Island sun...

Artist: Vimvertigo

iStock Signature

Delos, Lions of the Naxians, Cyc...

Artist: asiafoto

iStock Signature

The Temple of Isis on Delos

Artist: asiafoto

iStock Essentials

Sanctuary of Dionysus in Delos. ...

Artist: peuceta

iStock Signature

Ancient Greek columns on Delos, ...

Artist: asiafoto

iStock Essentials

Ancient Market in the Greek Isla...

Artist: fsamora

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.