New Brand Identity

LUDWIG+, the fast-growing brand actualization and business acceleration agency, announced the unveiling of the rebrand it designed for newly formed Walker Healthforce. The new brand identity transforms WalkerHealthcareIT and WalkerHealthcare into a single unified brand.
“Walker Healthforce is more than just a new name,” said LUDWIG+ CEO Barbara Yolles Ludwig. “It’s a declaration and a promise. Think ‘Avengers.’ Walker Healthforce is a driving-force in delivering best-in-breed consultants and clinicians, and custom solutions for healthcare payers and providers.”
Founder and CEO Tifiany Walker unveiled the new brand identity and brand campaign “We are Walkerforce” at the company’s rally in Boston. The rebrand is a defining moment for the fast-growing company as it positions itself as the gold standard for delivering customizable recruitment solutions with unrivaled timeliness and efficiency for healthcare payer and provider organizations.
“It is with tremendous pride and excitement that we unveil our new name and campaign,” said Walker. “LUDWIG+ masterfully captured a brand identity and platform that more appropriately reflects the caliber of our team and the quality we deliver to our clients. This is a clarifying moment that properly defines what we have built and where we are headed. We are a force for good.”
With hospital employee turnover rates averaging 100% every five years, Walker Healthforce is addressing a critical need in the U.S. healthcare market with a scalable solution. At the same time, the company remains committed to its reputation of excellence, which includes a proprietary vetting-2-validation process that places only the top 20% of talent, which has resulted in attracting blue chip healthcare clients and a 94% Dun and Bradstreet client satisfaction score.
LUDWIG+ designed the campaign to introduce this new brand identity to the market, which will appear on social media, a new company website, brand video and more.
The Walker Healthforce rebrand announcement comes on the heels of significant momentum for LUDWIG+. The agency was named the 2022 B2B Small Agency of the Year by the Association of National Advertisers and the 2022 Small Agency of the Year by The Stevie Awards. Yolles-Ludwig was also honored as an Ernst & Young 2022 Entrepreneur of the Year® for Michigan and Northwest Ohio.