A long awaited comeback. The music album combines a futuristic and Egyptian sound that reflects the modernization of urban music. Arabic words with an electronic feel and a different mood for each song. Argook matefselneesh is the name of the album and it means please don't turn it off hammers on the new world created by MTM inthis Album.
The art direction strategy was to create a visual for each song connected to the topic and feel of each track. Ancient Egyptian history merged with future technology displayed in neon lights and headphones made every visual unique and all connected to the main concept.
This professional campaign titled 'New Album 2020' was published in Egypt in January, 2020. It was created for the brand: MTM, by ad agency: Nabaroski. This Design medium campaign is related to the Media and Music industries and contains 10 media assets. It was submitted about 3 years ago.
Advertising Agency: Nabaroski Ad Store, Cairo, Egypt
Creative Director / Art Direction: Mohamed Nabarawy
Video editing: Karime Nabarawy
Creative Copywriting: Taki Askar
Account Manager: Sally Shoukry