Never This Close

Agency: The Good Company


Forty years after the discovery of the AIDS virus, an AIDS-free future is closer than ever. The arrival of the first treatments and, more recently, the reduction in treatment have given great hope to researchers and medical staff. Today, an HIV-positive person on effective treatment no longer transmits the virus. In 2021, 29% of people in France who discovered their HIV status were in an advanced stage of infection, a figure that is not decreasing.

French NGO, Sidaction, supports people living with HIV by way of fundraising and donations. The annual Sidaction 2023 weekend - a national event over France including a televised concert featuring a host of national music stars - will take place on March 24, 25 and 26. This year’s new campaign is launched today to encourage people to get involved, to donate and create awareness.

Created by The Good Company and directed by Ludo Gontrand through international production company HAMLET, ‘Never This Close’ highlights how close we are to eradicating HIV and not to give up the fight.

The TV, print and online campaign will run from 20 March with extra focus during the Sidaction weekend on 24, 25 and 26 March.

This professional campaign titled 'Never This Close' was published in France in March, 2023. It was created for the brand: Sidaction, by ad agency: The Good Company. This Integrated medium campaign is related to the Health industry and contains 1 media asset. It was submitted 6 months ago by Brooks: Zoe.


Client: Sidaction
Advertiser managers: Alexandre Jalbert, Bérénice Pierson
Public Relations Manager: Morgane Raterron

AGENCY: The Good Company
Agency managers: Luc Wise, Julien Quidor dit Pasquet,
Designers: Fabien Gailleul and Philippe Lesesvre, Hadi Hassan-Helou
Artistic Director: Eva Huguet
Editorial Designer: Joelle Elhajj
Project management: Lisa Buisson, Garance Askevis
Strategic planning: Lisa Gache
TV producer: Barbara Vaira
PR managers: Pauline Germain, Léa Dénommé

PRODUCTION: Hamlet Paris
Director: Ludovic Gontrand
Photographer: Denis Boulze
Producer: Clément Martorell
Production Manager: Timothée Salze-Lozac'h
Production Coordinator: Ella Guionneau
Director of photography: Antoine Cormier
Set designer : Lucie Libotte

Post-Producer: Ronan Rigoussen
Chief Editor: Gao Chen
Calibration: Julien Alary

Sound studio: AudioScore
Composer: Arthur Dutil
Sound Design: Arthur Dutil, Clement Woodini & Antoine Cerbere


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