Never square minded

Agency: BBDO Guatemala


En Doritos Celebramos la audacia en todas sus expresiones, Por eso, rendimos un homenaje a todas esas personas que muestran sus verdaderos colores sin miedo, con esta campaña hecha para Brasil, encontrando triángulos formados por momentos representativos para la comunidad LGBTQ+

This professional campaign titled 'Never square minded' was published in Brazil in May, 2023. It was created for the brand: Doritos, by ad agency: BBDO Guatemala. This Digital and Print media campaign is related to the Confectionery, Snacks industry and contains 5 media assets. It was submitted 9 months ago by Creative Director: Joaquín Martínez of BBDO Guatemala.


Agencia BBDO:
Jose Figueroa - CCO
Francis Duarte - General Account Director
Maido Roca - Head Of Art
Elliot Rivas - Creative Director
Juan Santamaría - Creative Director
Arturo Ruíz - Creative Director
Luis Padilla - Creative Director
Joaquín Martínez - Creative Director
Jorge Juárez - Account Director
Ignacio Jerez - Creative/Copywriter
Francisco Santos - ArtDirector
Andrea Cedillos - Graphic Designer
Juan Diego Porras - Graphic Designer
Angélica Arriaza - Graphic Designer
Annelisse Menendez - Project Mannager

Client (Pepsico):
Diana De León - Marketing Senior Director LATAM
Marcela Duarte - Marketing Senior Manager
Patricia Nagao - Brand Manager
Daniel Camillo - Marketing Senior Director
Cecilia Días - Marketing Vice President
Karin Torres - Brand Manager Director Macrosnacks CARICAM


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