Description
Today, HomeGoods is unveiling “Never Shop the Same,” a modern evolution of the brand including both a new visual ID and a new campaign. The work is a vibrant invitation back to the way shopping should be—a tactile and visual feast where you can find unique selections of top brands at up to 60% off, curated for people who believe that quality and value are deeply personal.
To reintroduce this "category of one" story, the campaign leans into a strategic musical framework. Each spot uses the music of a global superstar to reinforce HomeGoods’ "IRL" experience:
“We’re reintroducing HomeGoods as an experience that simply can’t be replicated online or in other stores,” says Vanessa Crooks, VP Director of Marketing at HomeGoods “‘Never Shop the Same’ is a rallying cry to put down the phone, leave task-driven and boring shopping behind, and enjoy discovering something new and different every time you walk through our doors. We’ve modernized the look and feel of the brand to match the premium, ever-changing assortment our customers love.”
“We’ve lost the art of shopping. We shouldn’t be buying pillows and candles on our phones. They’re meant to be touched and smelled," says Leslie Shaffer, CCO at Fallon. "HomeGoods is here to remind everyone of the magic of shopping, and they have an experience like no other. Their inventory changes all the time. They have great quality items at killer prices. It’s not transactional, it’s emotional.”
For the visual identity, HomeGoods is introducing an updated holistic visual style and aesthetics, including a new color palette.
This professional campaign titled 'Never Shop the Same' was published in United States in February, 2026. It was created for the brand: HomeGoods, by ad agencies: Fallon and Prettybird. This Film medium campaign is related to the Retail Services industry and contains 3 media assets. It was submitted 7 minutes ago.
Credits
CLIENT: HomeGoods
Project Name: Never Shop the Same
Content Type: TV/OLV, Social, Design/Brand Identity
President: John Ricciuti
EVP, CMO: Katherine Beede
SVP, Marketing Director: Victoria Shonkoff
VP of Marketing: Vanessa Crooks
AVP of Marketing: Amanda Fulton
AVP of Marketing: Amanda Kelly
AVP, Brand Creative Director: Wendy Beckett
AVP, Brand Creative Director: Kris DeVoe
AVP of Marketing, Earned & Owned: Diana Arzeno
AVP, Director of Marketing & Digital Marketing: Stephen Dow
Manager of Marketing: Christina Berey
Manager of Creative: Sarah Honeth
Manager of Marketing: Jorge Augusto
Marketing Manager: Kristen Touro
Marketing Supervisor: Ashley Scholten
Marketing Supervisor: Patricia Huynh
AGENCY: Fallon
Chief Executive Officer: Nikki Baker
Chief Creative Officer: Leslie Shaffer
Group Creative Director: Melissa Hoke
Group Creative Director: Emily Swenson
Design Director: Melanie Coyne
Copywriter: Caroline Stamy
Art Director: Jacqui Bontke
Group Account Director: Marion Roussel
Senior Account Director: Cassie D’Kae Lendway
Account Supervisor: Brandon Fields
Account Manager: Noelle Loesch
Associate Director, Program Manager: Sarah Aicklen
Strategy Director: Emma Johnsen
Group Social Director: Kayla Moriarty
Social Supervisor: Rachel Welton
Director of Business Affairs: Brenden Lawrence
Senior Business Affairs Manager: Shannon Lynch
Vice President, Director of Traffic: April Portner
Head of Production: Erin Simle
Executive Producer: Patrick Gantert
Producer: Courtney Woodrich
Studio Designer: Mari Rivera Vindas
PRODUCTION COMPANY: Prettybird
Director: The Coles
Director of Photography: Evan Prosofsky
Executive Producer: Candice Dragonas
Bidding Producer: Geoff Walker
Line Producer: Karen O’Brien
EDITORIAL COMPANY: Cabin
Editor: Talia Pasqua
Assistant Editor: Briana Shields
Managing Partner: Maggie Meade
Post Executive Producer: Zack Herpy
Post Producer: Jasmine Henry
VFX: Harbor
VFX Supervisor: Pete Olson
Lead Flame: Pete Olson
2D VFX Artist: Wes Baker
VFX Executive Producer: Amanda Tibbits
COLOR: Royal Muster
Colorist: Mikey Pehanich
Color Producer: Ryan Moncrief
MUSIC:
Artist: Celine Dion
Song: It’s All Coming Back to Me Now
Artist: Britney Spears
Song: Gimme More
Artist: Rihanna
Song: Only Girl (In the World)
Artist: Selena Gomez
Song: Hands to Myself
MIX & SOUND DESIGN: Tiny Lion
Principal: Jonathan Fuller
Principal: Andrew Everding
Principal: Amanda Patterson
PHOTOGRAPHER: Cody Guilfoyle
