To promote its cold brew coffee, Nescafe launched an interactive game at People’s Square Station, Shanghai. By standing in the interactive area and moving their bodies, passengers could control the coffee bottle on the digital screen to collect the coffee drops and try to fill up the bottle in 30 seconds. After the mission was completed, participants received a QR code with which they could get a free bottle of cold brew coffee from the vending machine nearby.
This professional campaign titled 'Nescafe's Interactive DOOH Game at Shanghai Metro Station' was published in China in December, 2018. It was created for the brand: Nescafe, by ad agency: JCDecaux. This Outdoor medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 4 years ago.
Advertising Agency: JCDecaux, Paris, France