Description
O2 has expanded its recent ‘Near or Far’ campaign which launched last month, to further demonstrate its omnipresent network coverage.
This week, O2 has taken an unconventional approach and has created a campaign that is everywhere - including rural and unexpected locations with strong O2 network coverage. From advertising on the side of sheep, to golf balls lost in the rough, the campaign aims to highlight surprising places all over the country where you can find O2's network.
This professional campaign titled 'Near or Far' was published on October 06, 2025. It was created for the brand: O2, by ad agencies: Girl&Bear and VCCP. This Integrated medium campaign is related to the Electronic Devices industry and contains 5 media assets. It was submitted about 2 months ago.
Credits
Campaign: Near or Far
CLIENT: O2
DIRECTOR OF BRAND & MARKETING: Rachel Swift
MARKETING DIRECTOR: Simon Valcarcel
HEAD OF CAMPAIGNS: Johnny Winn
SENIOR CAMPAIGN MANAGERS: Ben Jobson & Ella Hassall
ADVERTISING AGENCY: VCCP
CHIEF CREATIVE OFFICERS: Jonathan Parker & Chris Birch
EXECUTIVE CREATIVE DIRECTOR: David Masterman
ART DIRECTOR & COPYWRITER: Lance Boreham & Tom Dyson
JUNIOR CREATIVES: Riley Knox & Lewis D’Rozario
MANAGING PARTNER: Olivia Packshaw
BUSINESS DIRECTOR: Alistair Nichols
ACCOUNT DIRECTOR: Charlotte Allcock
ACCOUNT MANAGER: Aaron Kelly
PLANNING DIRECTOR: Lotte Jones
JUNIOR PLANNER: Albie Redding
PRODUCTION COMPANY: Girl&Bear Studios
SENIOR INTEGRATED CREATIVE PRODUCER: Ali Power
VIDEOGRAPHER: Ed Roe
PRODUCTION ASSISTANT: Sophie Davidson
POST PRODUCER: Nicola Haffenden
EDITOR: Jess Macleod
