NATURE'S HEART COME MEJOR

For its new campaign, Nature’s Heart Ecuador, together with Publicis Groupe, launched “Come mejor, siéntete mejor”, a creative approach that redefines the role of cravings in everyday eating habits. Instead of portraying "cravings" as something to avoid or feel guilty about, the campaign turns them into a positive trigger for better choices.

The idea is simple but powerful: cravings don’t disappear they follow you. And when they do, Nature’s Heart shows that you don’t have to run from them or give up flavor to start taking care of yourself. By placing antojos at the center of the story, the campaign connects with real moments and favorite recipes, proving that eating better doesn’t mean sacrificing taste, enjoyment, or the foods people love.
Through a playful, relatable visual language, cravings come to life as constant companionspresent throughout the day until they are satisfied with delicious, better-for-you options.

This shift positions Nature’s Heart as a brand that understands real eating behaviors and invites people to eat better in a way that feels natural, accessible, and emotionally close.
Come mejor, siéntete mejor.