ADVERTISING

Zerna

Natural package for natural products

Agency: Synthesis

Description

For several decades, plastic has been a huge environmental concern. Since the 1950s, over 390 million tonnes of plastic have been produced in the world. We eat from plastic, we drink from plastic, we use plastic. We throw away plastic.
On average, plastic decomposes over 300 years. Most packaging is also made of plastic. To replace plastic packaging, we came up with the first packaging made of a vegetable. The packaging made of Pumpkins.

Lagenaria is a plant from the gourd family. Dry lagenaria is ideal as packaging for dried fruits: environmental friendliness, unique pattern, unique size, unique shape,
reusable, decomposition time - 1 year. The bark’s shape and rigidity are perfect for transportation. Moisture- and light-resistance. Each pumpkin is unlike the other one. Visually, lagenaria differs from the usual packaging which allows for the product to stand out on the shelf.

Natural packaging for natural products!

This professional campaign titled 'Natural package for natural products' was published in Uzbekistan in November, 2020. It was created for the brand: Zerna, by ad agency: Synthesis. This Design medium campaign is related to the Food, Industrial, Agriculture, and Public Utility industries and contains 1 media asset. It was submitted about 1 year ago by Synthesis: Sharipov Farrukh of Synthesis creative lab.

Credits

Advertising Creative Agency: Synthesis Tashkent

ADVERTISING

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