Description
For National Rosé Day on June 8th, Welch’s celebrated by teaming with their agency partner Superdigital to launch The Rosé Float – a custom Welch’s ice cream truck experience offering free frozen treats made using their non-alcoholic Sparkling Rosé.
With the mocktail and non-alcoholic drinking trend exploding, Welch’s is offering people of all ages to get in on the rosé-colored good times. And they’re doing it all in Boston – a place where Welch’s and Superdigital have strong roots – with a series of small events being held in June.
Welch’s partnered with local ice cream shop, Gracie’s to develop a menu of custom-made frozen treats.
The float locations were announced, tracked and promoted via Welch’s Instagram and TikTok channels.
This professional campaign titled 'National Rosé Day' was published in United States in June, 2024. It was created for the brand: Welch's, by ad agency: Superdigital. This Digital and Experiential media campaign is related to the Food industry and contains 3 media assets. It was submitted over 1 year ago by Superdigital of Superdigital.
Credits
Client: Welch's
VP of Transformational Growth, Corporate Comms, PR & Social: Christine Kwiat
Communications & Partnerships: Jen DeAngelis
Associate Communications Manager: Chandler Capozzi
Agency: Superdigital
General Manager: Biz Hennigan
Producer: Caroline Goguen
Creative Director: Thomas Huerta
Designer: Nicole Spiteri
