School of Thoughts

National Fruitcake Board Rebrand Focus Group

Agency: School of Thoughts


School of Thought created print advertising for its new—and fictional—client, the National Fruitcake Board, then focus grouped it. is a 2:10 video of their real reactions. Scroll down to view some of the bad-to-worse print work, like “FruitDrake,” “Love is Strange,” or “Birthday Suitcake.” The video link will be sent to clients and friends on gift packages reading, “We wanted to send you a fruitcake but our focus group told us not to.”

This professional campaign titled 'National Fruitcake Board Rebrand Focus Group' was published in United States in December, 2016. It was created for the brand: School of Thoughts, by ad agency: School of Thoughts. This Content medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted almost 7 years ago.


Advertising Agency: School of Thought, San Francisco, USA
Creative Director: Tom Geary
Copywriter: Nick Comney
Associate Creative Director: Ben Bellayuto
Art Director / Junior Editor: Sydney Sharek
Director / Director of Photography: Conor Hagen
Senior Editor: John Buscaglia
Producers: Jenny Hardin, Karina Kondachkova


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