Urban Ministries of Durham

Names for Change

Agency: McKinney


We're selling the naming rights to every item in a homeless shelter to raise money to get more people into homes of their own. Everything from toilets to teddy bears, showerheads to cans of spam, maxi pads to mac 'n' cheese. See the work at

This professional campaign titled 'Names for Change' was published in United States in November, 2013. It was created for the brand: Urban Ministries of Durham, by ad agency: McKinney. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 10 years ago.


Advertising Agency: McKinney, Durham, USA

National Trust ...


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