Faber-Castell Madepa


Agency: Athos



We cannot let the great technological advance that we have experienced in recent years bring us immeasurable benefits in different sectors such as education, health, security, management, etc. Today we write less and less, today we chat and type, we send audios at different speeds for listening, that is also the reflection of the technological advance that we live. The Bolivian is passionate about love, in addition to the famous Valentine's Day celebrated around the world on February 14, the Bolivian has its own day of love celebrated every year on September 21. Madepa, who represents the Faber-Castell and Top brands for Bolivia, on this very special date for Bolivians, rescues one of the most representative customs to talk about love, rescues the custom of writing love letters, offering couples their first love letters as well to invite an entire country to rescue the custom of writing and writing love letters to celebrate Bolivian love day.

This professional campaign titled '#MyFirstLoveLetter' was published in Bolivia in September, 2022. It was created for the brands: Faber-Castell and Madepa, by ad agency: Athos. This Content, Experiential, and Film media campaign is related to the Office Equipment industry and contains 1 media asset. It was submitted over 1 year ago.


Agencia: Athos Bolivia
DCG: Fernando Fernandes

Victor William Mendez Ugarte
Adrian Méndez Akamine
Ruben Antonio Escobar
Pierina Bibolotti Sevilla
Mani Cáceres Méndez
Luis Gustavo Vaca Pereira Alvarez
Margo Torrico Luján
Rebeca Gutiérrez Gros
Fito Chipana Ramos
Alvaro Cuentas Paredes

Ejecutiva de Cuentas: Claudia Pedraza
Ejecutiva de Cuentas: Leslie Capobianco Méndez

Anabell Mustafa
Thomas Kuhnel

Casa realizadora: Café Estudio
Director: Jose Freddy Garcia
Producción ejecutiva: Claudia Carranza
Director de fotografía: Juan Ramos
2ª Cámara: Jose Manuel Quicano
Asistentes de producción: Sarai Pacheco
Casting y Vestuario: Mariana Carranza
Sonido y Musicalización: Diego Gutierrez
Asistente de Fotografia: Franco Rodriguez
Animación: Daniel Saucedo


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