We are the new guard
Description
ORB Innovations is introducing the new ORB Sport™ Smart Mouthguard, the first-of-its-kind wearable device for athletes and fitness enthusiasts. The ORB Sport Smart Mouthguard monitors data, offering athletes a comprehensive view of their performance while protecting against dental injuries like fractured teeth. To support the launch, the company is debuting a new advertising campaign starring Atlanta Falcons Running Back and ORB Sport partner Bijan Robinson. Promising “we are the new guard,” advertising shows how the breakthrough device helps Bijan “track every step, monitor every hit” to help him study “how much heart he puts into every move.”
The advertising was created by TMA. The campaign will run across broadcast and digital, including organic and paid social. Other agency partners include Zimmerman on media, Ketchum on PR, and Stadium on production.
This professional campaign titled 'My Why' was published in United States in October, 2024. It was created for the brand: ORB Innovations, by ad agencies: Ketchum, TMA, and Zimmerman. This Digital medium campaign is related to the Fitness and Sports industries and contains 1 media asset. It was submitted 3 days ago by President: Roy Elvove of Elvove Associates LLC.
Credits
Creative Agency: TMA
CEO: Trina Roffino
Executive Vice President, Managing Director: Erin Wasson
Chief Creative Officer: Harris Wilkinson
Executive Creative Director: Kevin Kleber
Group Creative Director: Steve Hinckle
Associate Creative Director: Samantha Roppolo
Copywriter: Isaac Lippe
SVP, Account Services: Monica Simoneaux
Account Supervisor: Kacy Kobakof
Account Coordinator: Piper Krych
Senior Producer: Stephanie Murdoch
Business Manager: Angela Whittenhall
Production House: Stadium
Director: Louis Browne
Exec Producer: Michael Bergin
Producer: Bar Hariely
DP: Neema Sadeghi
PD/Art director: Phoebe Darling-Senner
Stylist: Lisa Li
Color: ETHOS Studios
Sound Design: Christian Stropko
Editor: Matt Carter