Description
Reading helps to preserve the cognitive functions of people with Alzheimer's, that is why Diario El Universo decided to investigate and collect the most valuable memories of one of its oldest subscribers who suffers from this disease and turn them into news.
For a month, Dora received her Diario El Universo with a page completely dedicated to her life. We made her own story part of her Alzheimer's treatment.
This professional campaign titled 'My Own Story' was published in Ecuador in September, 2020. It was created for the brand: El Universo, by ad agency: DDB. This Direct medium campaign is related to the Media and Public Interest industries and contains 1 media asset. It was submitted over 3 years ago by Creative: José Reinoso of Paradais DDB.
Credits
Advertising Agency: Paradais DDB, Guayaquil, Ecuador
Productora: Filmeikers
Casa De Audio: Alto Estudio
Cliente: Melissa Uscocovich
Cliente: Jennifer Icaza
Dgc: Agustín Febres-Cordero
Dpe: Ricardo Medina
Director Creativo: Tyto Garces
Creativo: José Reinoso
Creativo: Roberto Concha
Creativo: José Serrano
Director De Arte: Jonathan Muñoz
Director De Arte: Christian Contreras
Diseñador: Juan Sebastián Riaño
Diseñador: Richard Montenegro
Ejecutiva De Cuentas: Viviana Auricchio
Ejecutiva De Cuentas: Antonella Olivo
Ejecutiva De Cuentas: Gabriela Vaca
