Description
Maimonides Health and creative and media AOR Partners + Napier are expanding their award-winning My Bklyn. My Care. platform to launch the new Maimonides Pediatric Emergency Department, the borough’s only standalone children’s ER. The campaign reflects the people, places, and community pulse that Maimonides has served for generations — this time through the eyes of its youngest Brooklynites and their parents.
Inspired by the way Brooklyn kids grow up — where tradition and heritage meet the energy of the block, a corner store BEC is a rite of passage, and sidewalks double as stages — the work honors a childhood where independence and togetherness collide like nowhere else. Shot both inside the hospital and throughout the borough, it features real Maimonides physicians and nurses interacting with families — handing a ball to a kid on the street, helping a parent get her stroller down the subway stairs, and caring for that same child in the ER.
This professional campaign titled 'My Bkln. My Care.' was published in United States in November, 2025. It was created for the brand: Maimonides Health, by ad agency: Partners + Napier. This Content, Digital, and OOH Outdoor media campaign is related to the Health industry and contains 3 media assets. It was submitted about 2 months ago by PR Manager: Chelsea of Partners + Napier.
Credits
CLIENT
Maimonides Health
VP Marketing & Communications: Sam Miller
Director of Marketing: Michelle Liew
CREATIVE AND MEDIA AGENCY
Partners + Napier
CCO: Rob Kottkamp
Creative Director: Gretchen Bye
Creative Director: Louis Wittig
Associate Creative Director: MacKenzie Dunsmoor
Head of Production: Jacob Gavin
Senior Editor: David Bode
Motion Designer: Lori Meyer
Group Account Director: Nathan King
Account Supervisor: Lyanne Artigas
Senior Director Brand Strategy: CJ Franzitta
Senior Project Manager: Sylvia DiStefano
VP, Group Media Director: Jordan Murphy
Director, Media Buying: Michelle Spinnler
Senior Media Buyer: Brendan Vujcec
Media Buyer: Amanda Baum
Director of Analytics: Megan Patrick
PRODUCTION COMPANY:
RE Studios
Executive Producer : Marie Lombardo
Production Manager: Shannon Linder
1st AD : Daniella Bernal
Director: Joseph Cavallini
Director of Photography: Sebastian Nieves
AC: Jennifer Liu
Gaffer: Dylan Zivitz
Key Grip: Suki Nojima
Dolly Grip: Arvil Prewitt
Photographer: Ashley Hyman
Art Department Lead: Diana Mantis
Wardrobe Stylist: Carolyn Son
Hair Stylist: Nicole Forte
Makeup Artist: Ashley Brignolle
