Mutual Climax Launch

The Durex Mutual Climax campaign promotes a new approach to sexual activity, aiming to bridge the gap in mutual orgasm and satisfaction among couples. It emphasizes that shared pleasure not only strengthens the bond between partners, but also ensures that both parties experience orgasm.

The campaign kicked off by addressing the need for women to openly discuss their sexual desires and dissatisfactions and urging them to stop faking orgasms. This was done by engaging choice female influencers, sharing their opinions with the hashtag #StopFakingIt.

This ignited widespread conversations, across social media revealing a common issue "men finish faster than women", resulting in dissatisfaction.

Building on this momentum, we introduced the Durex Mutual Climax condom as a solution through OLVs, striking key visuals and a podcast collaboration.

The campaign challenged conventions, and helped to enhance mutual pleasure , ultimately making couples to #ComeTogether