Mustang is the most important launch of Ford in Brazil in 2018. To communicate its arrival, we created a film called “Thunder” that has a feeling of suspense and tells a story about an abandoned place where a Ford Mustang, like a sleepy beast, comes to life after a heavy storm. A creative way to announce that the beast is alive and coming to Brazil.
This professional campaign titled 'Mustang - Thunder' was published in Brazil in February, 2018. It was created for the brand: Ford, by ad agency: GTB. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: GTB, São Paulo, Brazil
Executive Creative Director: Vico Benevides
Associate Creative Directors: Rodrigo Strozenberg, Daniel Leitão
Art Director: Vinny Couto
Copywriter: Lucas Arantes
Director: Rodrigo Saavedra